CAMPAign management
Orange PH 2/1 Table lamp and large crystal displayed in a dark setting, with reflections in a mirrored surface. Staged by Danish Artist Esben Weile Kjær, campaign work for Louis Poulsen.

PH 2/1 Limited Edition Campaign

Client: Louis Poulsen

By Esben Weile Kjær, Danish Artist

To celebrate 10 years of Louis Poulsen’s limited-edition designs, we launched a two-part campaign balancing heritage with fresh creativity. This was done to appeal a younger demographic while maintaining the loyalty of its existing customers.

Staying true to Louis Poulsen’s signature style, we collaborated with Swedish design studio Du Rietz Design in Mallorca to create a stunning series of interior photos.

To engage a younger audience, we partnered with Danish artist Esben Weile Kjær, known for his bold reinterpretations and fresh perspectives within his unique artistic universe.

This approach honored Louis Poulsens legacy while expanding the reach to new generations.

A decorative PH 2/1 Table lamp surrounded by various eclectic objects and ornaments reflected in mirrored walls, creating an immersive visual effect. Staged by Danish Artist Esben Weile Kjær, campaign work for Louis Poulsen.
A PH 2/1 Table lamp, Limited Edition Dusty Terracotta, with a layered design is placed inside a dark display case, reflecting light on a nearby large, faceted crystal object. Staged by Danish Artist Esben Weile Kjær, campaign work for Louis Poulsen.
Mirrored room with PH 2/1 Table lamp, various art objects and sculptures, and a large diamond-like structure, creating an infinite reflection effect. Staged by Danish Artist Esben Weile Kjær, campaign work for Louis Poulsen.

The goal was to attract a younger, modern demographic while staying true to Louis Poulsens loyal customers. By creating a dual campaign collaborating with contemporary artist Esben Weile Kjær and DuRietz Design, we pushed creative boundaries—offering fresh, dynamic perspectives while preserving the brand’s heritage.

Minimalist kitchen shelf with brown marble and wood cabinets, featuring cutting boards, a PH 2/1 Limited Edition Table Lamp, and ceramic bowls. Staged by Swedish Design Duo DuRietz Design, campaign work for Louis Poulsen.
Elegant stairway with ornate metal railing, wooden table, vase with greenery, and stylish PH 2/1 Limited Edition table lamp. Styled by swedish design duo DuRietz Design.
Cozy bedroom with beige bedding, elegant curtains, a bedside table with a PH 2/1 Limited Edition Table lamp, a small vase with flowers, and a framed painting on the wall. Staged by Swedish Design Duo DuRietz Design, campaign work for Louis Poulsen.

By DuRietz, Swedish Design Studio

Minimalist interior design with a hanging PH 5 pendant lamp, a stack of books, and a ceramic bowl on a side table. Soft lighting with a curtain in the background. Staged by german instagram account daveshome

PH 5 NEW COLORS

Client: Louis Poulsen

Germany

The PH 5 is one of Louis Poulsen’s most iconic and timeless designs, continually reimagined in new colors to stay in tune with evolving trends. To highlight these fresh colorways, we launched a social media campaign, partnering with key Instagram influencers. By giving them creative freedom to showcase the PH 5 in their own spaces, we generated authentic, engaging content that resonated with diverse audiences worldwide.

By leveraging the influence of key Instagram creators, we extended the reach of the PH 5 without significant ad spend. This approach effectively strengthened brand presence, demonstrated the versatility of the design, and connected with both existing and new customers in a meaningful way.

Minimalist bedroom with a bed, sheer curtains, PH 5 pendant light, and a balcony with a small round table and chair. Styled by danish influencer Ilirida Krashniqi

Denmark

Interior with artwork on wall, PH 5 pendant light, and greenery outside window. Styled by american interior designer Paige Wassel

United States

Modern living room with a brown leather sofa, striped pillows, potted plant, PH 5 pendant lamp, stack of books, framed artwork, sheer curtains, and patterned rug.

South Korea